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Glossy pages but no expensive glossy paper: one advantage of online-only publishing

This week I've been enjoying flicking through the virtual pages of a new online homes/craft/style/vintage themed magazine called 91 Magazine. Already on to their third issue, and up to an impressive 82 pages, it is elegantly laid out with lush photography and enthusiastic writing. 
Edited and art directed by Caroline Taylor aka blogger Patchwork Harmony it has a retro, dreamy, make do and mend for the Pinterest generation vibe about it. Articles cover topics such as how to use wild flowers, vintage shopping destinations and a look inside a Parisian artist's home. 
It's a passion project and a meeting place for like-minded people. And it's free. In an earlier age printing costs would have limited the reach of a magazine like this, but online it could go anywhere. Ain't technology brilliant.